HBO Max - Hotline Max
We spend an average of 25 minutes choosing which movie or series we are going to watch, and it is often a solitary pursuit of endless scrolling. With over 50 years in the film industry, HBO has the expertise. It shouldn't be that hard finding your next experience. That's why we, with the help of AI, brought Max to life. Coded with the knowledge of all HBO employees, he becomes the world's biggest movie enthusiast. Give him a call for a direct movie recommendation, or share thoughts on movies, actors, and upcoming releases. Talking movies? He knows it all.
                                                           TONALITY OF MAX

The Fast One

The Date Night

                                                           OOH
                    
 Copywriter: Joel Rodriguez Bristulf
Art Director: Walle Wallman

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